Nordic Naturals

Founder Joar Opheim grew up where fish oil is a part of everyday life. When he came to California in the mid-1980s, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries.

Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to contribute to advancing fish oil quality and industry standards. Guided by his personal mission to bring high quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavouring, taste, delivery, and processing-shaping standards.

Nordic Naturals incorporates ethical and socially responsible practices with regards to environmental consciousness, corporate transparency, philanthropic partnerships, and education-all of which are integral to fulfilling our mission of correcting the insufficiency of omega-3s in diets worldwide.

Nordic Naturals have active participation in peer-reviewed clinical studies recognized by leading experts worldwide. With a reputation for potency, Nordic Naturals fish oils are regularly chosen, without solicitation, by independent research institutions and universities-such as Harvard University, Columbia University, National Institute of Health (NIH), Stanford University, Duke University, UCLA, and the Cedars-Sinai Medical Center.

Nordic Naturals’ continued innovation is proof that when values are aligned with action, great things can happen-a commitment that remains absolute.